Every morning when I wake up, I blindly reach for my iPhone. With it's cool, sleek body in my hands, I gently press my index finger on the mail icon. In a matter of seconds, I see the number of emails that have accumulated overnight - Most of which, I delete without even reading the subject line.
These annoying emails are from companies and websites that I have unknowingly subscribed to and am too lazy to unsubscribe from. Why do companies believe blasting innocent people with annoying alerts will drive more traffic to their websites? If more companies asked me if they could send me annoying emails, maybe I'd consider letting them. But they never do.
The only emails campaigns that I open and even pay attention to are from companies that I genuinely enjoy. Usually companies blast out email campaigns when they are having a deal. To catch my attention, the subject line needs to have the name of the company and a number. This number screams discount.
Moral of the story, if your customer likes your company enough to receive emails, send them information about sales. If not, your precious email campaign will soon fall into the land of the "junk" folder.